Analytics

Know what sells, where and to whom

Sales, best sellers, top customers and channels, worked out from your orders each time you open a report. Choose a period, compare web, POS and B2B sales side by side, and download the numbers as CSV.

  • Sales by day, product and channel
  • Last 7, 30, 90 days or 12 months
  • Download as CSV

Sample data — your store, your numbers

Sales and channels

Your sales, day by day and channel by channel

The Reports screen adds up the period you choose and charts it day by day. The Sales and Channels pages then break the last 30 days down: what each day brought in, and how your web, POS and B2B orders compare.

  • Total sales, paid orders, average order value and new customers for the last 7, 30 or 90 days or 12 months
  • A daily sales chart where a day without sales shows as zero, so quiet days stand out
  • Orders, gross sales, refunds and net sales for each day
  • Orders, revenue and average order value for each channel
  • Download the daily sales and order counts as a CSV file

Sample data

Products and customers

Know your best sellers and your best customers

See which products bring in the money and who spends the most. Both lists are ranked by revenue and built straight from your orders.

  • The top selling products for the period you choose, with units sold and revenue
  • Up to 100 products ranked by revenue over the last 30 days, with SKU and units
  • Your 50 biggest spenders of the last 30 days, with their order count and last order date
  • With the Demand forecast & reorder app: days of stock cover, reorder quantities and slow movers

Customers are grouped by the email address on their orders, so a counter sale without an email does not appear in the Customers list.

Sample data

Shopper behaviour

See how shoppers move through your store

Switch on the Click heatmap and Session insights apps and your storefront records which pages shoppers open, where they click and how far they scroll. storeVero records this itself, so there is no third-party tracker to add.

  • Your busiest pages, with views, clicks and visitors for each
  • Clicks drawn as a heatmap over the live page, with the most-clicked elements
  • The average scroll depth of each page
  • Each visit as a timeline of pages, clicks and scrolling, with time spent and device
  • Browsers with Do Not Track switched on are not recorded

Session insights is a step-by-step timeline, not a video replay. Visits are not linked to customers, so a visit is marked Ordered when an order was placed during it or within ten minutes of its last step.

Sample data

How it works

From your first order to your first report

  1. 1

    Sell as usual

    Orders from your online store, the POS register and B2B are each saved with their channel, so reports can tell them apart.

  2. 2

    Open Reports

    Choose the last 7, 30 or 90 days or 12 months to see the totals, the daily chart, best sellers and sales by channel.

  3. 3

    Look closer

    The Sales, Products, Customers and Channels pages list the last 30 days row by row.

  4. 4

    Export or add apps

    Download your numbers as CSV, or switch on apps for heatmaps, visit timelines and reorder planning.

Everything in Analytics

What you get with Analytics

Reports overview

Total sales, paid orders, average order value and new customers.

Date ranges

The last 7, 30 or 90 days, or the last 12 months.

Daily sales

A chart by day, and each day’s gross sales, refunds and net.

Best sellers

Products ranked by revenue, with SKU and units sold.

Top customers

The biggest spenders of the last 30 days, with orders and last order date.

Sales by channel

Web, POS and B2B orders compared on orders, revenue and average order.

CSV downloads

Daily sales from Reports, and every order with its line items from Orders.

Reports API API

Any start and end date, as JSON or CSV, including B2B and POS summaries.

Click heatmap App

Where shoppers click and how far they scroll, page by page.

Session insights App

Each visit step by step: pages, clicks, scroll depth and time spent.

Demand forecast & reorder App

Days of stock cover, reorder quantities and slow movers from your orders.

Google Analytics 4 App

Adds your GA4 tag to the storefront and can send purchase events.

Appan app from the storeVero app store that you switch on APIavailable through the storeVero API, no dashboard screen yet

Where your numbers come from

Frequently asked questions

Each report is worked out from your orders when you open it, and the Reports screen has a Refresh button, so a new order shows up the next time the report loads. Nothing on screen updates by itself while you watch.
The Reports screen counts paid orders. The Sales, Products, Customers and Channels pages count every order that has not been cancelled, including orders still waiting for payment, so their totals can be higher.
Not in storeVero’s own reports yet: traffic sources and conversion rate are not tracked there. The Google Analytics 4 app adds your GA4 tag to the storefront, so you can see your visitors and where they came from in your own Google Analytics account.
Not yet. The reports are a fixed set, and nothing is emailed on a schedule. For your own analysis, download CSV files or use the Reports API, which takes any start and end date.
Not yet. The Customers page ranks customers by what they spent in the last 30 days, with their order count and last order date.
There is no built-in connector for a data warehouse or BI tool. You can pull reports from the API as JSON or CSV, and download your products, orders, customers and more as one JSON file through the API.

See what your store really sells

Create your store, take your first orders and open Reports to see sales, best sellers and channels side by side.

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